Fanatics Fest NYC took over the Javits Center, and The Shop brought the barbershop with it. We were there with our ring light photo booth, right in the middle of it all.
A Real Barbershop on the Show Floor
The Shop is UNINTERRUPTED's barbershop talk show, where the conversation is about sports, music and culture. At Fanatics Fest, they turned that idea into a real shop. Guests signed up for free haircuts from some very talented barbers. It felt like a neighborhood shop dropped into the middle of a sports festival, with fans hanging out, talking sports and waiting on their turn in the chair.
The Shop also did a live taping at the fest, which gave fans one more reason to stop by and hang out.
Fresh Cut, Then the Ring Light
Nobody walks out of a barbershop without checking the mirror. Our ring light photo booth was the next step. Guests got their cut, stepped up to the booth and walked away with a photo that showed it off in the best light.
Ring light is about clean, even, flattering light, and that's exactly what a fresh fade deserves. Our team ran the booth and directed every guest, so the line kept moving and every shot looked sharp. Guests left with something they actually wanted to post, with The Shop's branding right there in it.
Bring the Ring Light to Your Activation
Planning a brand activation, fan fest or sponsor booth? We'd love to help you build something people line up for. Check out our ring light photo booth and our brand activation experiences.
Request a proposal or email us at hello@urbnevents.com.
Sample GIFs
A few looks from the booth.
Credits
- Activation: The Shop, from UNINTERRUPTED
- Event: Fanatics Fest NYC, Javits Center, New York
- Ring light photo booth and on-site team: URBNevents