An AI Photo Booth for Eptura at IFMA World Workplace in Minneapolis
When Eptura headed to IFMA World Workplace at the Minneapolis Convention Center, they wanted a booth experience that matched what they actually sell. Eptura builds worktech for the future of the workplace, so a standard step-and-repeat was never going to carry the message. URBNEVENTS brought in our slim AI photo booth, a compact setup that fits inside a trade show footprint without eating into demo space or blocking sightlines on the show floor.
Here is how it worked. Attendees stepped up, took a single photo, and our AI generated a portrait of them in the future, reimagined in a forward-looking workplace setting. The output landed somewhere between a headshot and a sci-fi still, which made it impossible to walk past. Photos were delivered digitally by text and email rather than printed, so every guest who used the booth became an opted-in contact for Eptura's team. For a B2B conference where lead quality matters more than lead volume, digital delivery turned a fun moment into a clean handoff to the sales team.
An AI photo booth works especially well at trade shows and conferences because it does three things at once. It stops traffic, it reinforces a brand message that is hard to explain in a thirty second pitch, and it captures data without a badge scan feeling transactional. If you are planning a trade show activation, product launch, or corporate event in Minneapolis or nationwide, our team handles shipping, setup, on-site staffing, and breakdown so your booth staff can stay focused on conversations. Request a quote from URBNEVENTS and tell us what you are launching.