Elevating the Surgical Expo Experience with Stryker

Written By Ryan Salinas

This year’s AORN Global Surgical Conference & Expo in Boston was an unforgettable gathering of surgical leaders and innovators — and URBN EVENTS was proud to be part of it! Partnering with Stryker, a global leader in medical technology, we delivered a dynamic and interactive 360 video experience that took their booth to the next level.

Hosted annually by the Association of periOperative Registered Nurses (AORN), the conference is the premier event for perioperative professionals, showcasing the latest advancements, products, and technologies that are shaping the future of surgical care. Learn more about AORN Expo here.

For Stryker’s booth at AORN 2025, we created an experience that stood out:

  • 360 Video Booth: Attendees captured exciting, fully immersive 360° videos that were instantly shareable — bringing fun and engagement to the booth.

  • Custom 180° Backdrop: We designed a custom 180° branded backdrop that not only showcased Stryker’s identity but also made every video visually striking and consistent.

Guests posed with product props featuring Stryker’s innovative surgical products, highlighting the brand in a creative and memorable way.

The activation generated energy and excitement throughout the expo floor, drawing visitors into the booth and leaving them with a lasting impression of Stryker’s innovation and impact.

At URBN EVENTS, we specialize in helping brands like Stryker create standout event experiences that engage, entertain, and connect with their audiences. Ready to elevate your next event?


Let’s make something unforgettable together.

Ryan Salinas

I’m a Texan that lives in Vegas with lots of opinions and occasionally I take pictures of things. 

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